One highly effective way to stay in touch with your patients is by using a practice newsletter. The newsletter should be distributed at least once a month. You can distribute it by mail, email, or both. The best way to determine what medium you should use for each customer is to actively solicit the email address from each of your patients. The advantage of emailing newsletters compared to print, mailed newsletter is that the cost is lower and you can use multimedia for content.
Here are some suggestions for collecting email addresses from your patients:
· Provide samples of the newsletter in your patient waiting area in a plastic holder and on the outside of the holder is a message saying “Subscribe FREE to our better health newsletter. Leave your email address with the receptionist.
· For new patients, when they complete a new patient information form, ask for an email address and request that they check a box if they wish to subscribe to your newsletter.
· Place a promotional message on the back of business cards offering a free subscription to the newsletter. Provide a web site address for someone to sign up for the newsletter.
· Place an email subscription box on the home page of your web site.
Publishing a newsletter provides many advantages. For example, a newsletter:
· Provides a way to regularly stay in touch with your patients. Regular communications helps retain patients;
· Helps establish yourself as an expert in the chiropractic field by including useful and informative articles and information into the newsletter; and,
· Improves the morale of your staff because you can periodically feature staff members.
From a content perspective, you can subscribe to a service that provides articles you can immediately use in your newsletter. You can also research and pick topics from other available sources such as:
· Your chiropractic association;and,
· Conducting ongoing research on the Internet using a search engine such as Google. One of the many searches you could perform could be “chiropractic health tips”
Before publishing your first newsletter, it is best to decide what topics you will cover on a regular basis. Some of the topics could include:
· A word from your chiropractor- This section is a regular column where the chiropractor writes to readers with specific personally written information.
· Tips for Better Health- This section provides regular tips for how patients can improve their health.
· Did You Know?- This section provides interesting chiropractic/health related facts that would be of interest to patients.
· Book Beat- A review of a health related book that may be of interest to patients.
· Meet The Staff- A photo and background information about a practice staff member.
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